About

I Didn't Set Out to Build AI Automation for Haulage.
But I Couldn't Not Do It.

I got into haulage because it was there. Discovered two things: the people are brilliant: resourceful, tough, pragmatic. And the admin is absolutely crushing them.

I watched operators plan 40 drops across 15 vehicles in their head then spend three hours typing orders into spreadsheets. Owner-operators working six-day weeks, not because of driving work, but paperwork.

I left. King's College London. Tech. Automation. But I never stopped thinking about haulage.

Part of me felt like I was running away. I'd seen this massive problem and instead of fixing it, gone off to help marketing agencies save 3 hours a week.

Then AI got good enough. "I know exactly which industry needs this most. If I don't do this, who will?" So I went all in. Everyone thought I was mad.

Over a thousand haulage businesses have closed since 2019. Not because the operators weren't good enough. Because the admin was too much. The technology exists. It's just not reaching the people who need it most.

Credentials

What I've Got

✓ Haulage industry experience
✓ King's College London
✓ 12 months haulage AI only
✓ Systems tested on a live 70-vehicle Kent operation

What I Haven't Got (Yet)

- Hundreds of case studies
- A fancy office
- A team of 50
- 20 years in automation

I'm early. I'd rather be honest about that than oversell it. But what I'm building works and I'm building it for the people who need it most.

1,000+
UK haulage businesses closed since 2019. Not because operators weren't good enough.
12 months
Focused solely on haulage AI before going to market. Nothing else.
70 vehicles
Live operation tested on before launch. Real jobs, real routes, real pressure.
How It Works

Five steps. Nothing goes live until you've watched it work.

1
Free Assessment
5 minutes. Get your specific numbers: hours lost, cost of admin, what's actually possible for your fleet.
2
Honest Conversation
15 minutes. I'll tell you honestly whether AI automation would make sense for your operation right now.
3
Learning Mode
Weeks 1–4. It watches your operation. Reads the emails, learns your customers, understands your formats. Touches nothing.
4
Review Mode
Weeks 5–8. It starts processing. Your team reviews every output before anything goes live. You see it working on your real jobs.
5
Running On Its Own
Week 9+. Handles the jobs it's confident on autonomously. Flags anything uncertain for human sign-off. You stay in control.